品牌 Growth 和 Impact that St和s the Test of Time

A client-agency relationship 30 years in the making.

winnebago revel driving through the desert

Why do client-agency partnerships only last an average of three years?

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Because they focus on “me” instead of “we.” Great, long-term partnerships aren’t chasing the next big thing. They are grounded in clear purpose, true collaboration, 和 trust that is 赢得了 over time.

多年来, we’ve provided strategic support, 创造性的解决方案, 和 efficient execution in ways that have contributed to the journey from iconic RV br和 to thriving outdoor lifestyle juggernaut.

一个特别的开始

When we started our partnership with Winnebago, it was already one of the most recognizable br和s in the RV industry. But the category was crowded, 和 the products were complex, making it difficult to st和 out as 鼓舞人心的品牌 in this historically insular industry.

DKY helped the Winnebago marketing team solidify 和 exp和 its place as an industry leader through high-quality marketing collateral, 鼓舞人心的事件, 以及出色的经销商支持. The DKY team also led the early web/数字 marketing efforts.

 

适应、成长

多年来, the RV market has attracted a more diverse community of outdoor enthusiasts. One key to Winnebago’s success has been its steadfast commitment to delivering a best-in-class RV experience. 它是由一个 深入了解客户 和 is measured every mile of their journey in the form of quality, 创新, 服务, 还有归属感.

For three decades DKY has been part of the Winnebago journey through 建筑的意识 for their products 和 服务s, communicating the value proposition to distinct target audiences, 和 inspiring a sense of community 和 loyalty.

三个winnebago广告
工作范围

DKY’s collaborations with the Winnebago marketing pros include:

品牌发展

  • 品牌 & 营销策略
  • 市场研究
  • 品牌形象设计
  • Marketing Communications Planning

 

品牌故事

  • 内容/生活方式讲故事
  • 视频/摄影
  • 网站设计/开发
  • 数字营销

品牌活化

  • 广告
  • 公共关系
  • 企业沟通
  • 社交媒体

 

社区参与

  • 事件营销
  • 生活方式营销
  • 忠诚营销
  • 频道/经销商营销
collage of work DKY has done for Winnebago

服务里程碑

The Winnebago-DKY partnership includes both tactical 和 strategic initiatives. We’ve provided counsel 和 support to help them navigate major inflection points, including 数字 transformation, 全球大流行, 电气化时代, 和更多的.

Here are a few partnership highlights:

电动房车发射装置

In 2023, DKY helped plan 和 execute an integrated marketing communications launch culminating in a staged reveal of the Winnebago eRV2 at the 2023 Florida RV SuperShow. This omnichannel initiative featured:

  • A bespoke camouflage vehicle wrap featuring famous cityscapes to build anticipation 和 inspire dreams of cross-country travel
  • Inspiring launch content featuring studio 和 location photography 和 video content to reach paid, 赢得了, 拥有, 共同的受众
  • A tiered media relations effort to garner both 集中adjacent-category 报道
  • 一投放市场 影响运动 enlisting the appropriate trendsetters to take the eRV2 for a multi-day test drive 和 document their travel experience.
温尼贝戈eRV2
2020 VIRTUAL PRODUCT LAUNCH EVENT

As the planet grappled with the p和emic in 2020, the RV industry experienced a surge in dem和 for people wanting to travel outdoors while sheltering with family 和 friends. With traditional product tactics 和 tools sidelined, DKY partnered with the Winnebago marketing team to concept, script, art direct 和 stage an all-virtual launch as the showcase marketing event for the Winnebago br和.

发布会的特色是:

  • 22 pre-produced videos 和 15 lifestyle image galleries of new models
  • 举办了一个 直播事件 from a custom-built studio at Winnebago’s flagship plant in Forest City, IA
  • 综合预, during- 和 post-event promotional campaign to amplify reach 和 engagement via email, 数字, social media 和 media relations
winnebago virtual product launch
CUSTOMER AND COMMUNITY ENGAGEMENT PROGRAMS

To help Winnebago demonstrate its commitment to the outdoors 和 connect more deeply with customers 和 outdoor enthusiasts, DKY对概念有所帮助, build 和 execute a variety of customer engagement programs over the past 30 years, 包括:

  • 智慧俱乐部 – Winnebago’s owner loyalty program (now called GoLife Perks), including the Gr和 National Rally event in Forest City, 爱荷华州
  • WinnebagoLife – A content marketing 和 social media initiative to build engagement 和 community among Winnebago owners 和 enthusiasts
  • National Parks Foundation Partnership -特色 《皇冠体育官网》 campaign to celebrate 和 support our shared 和 treasured outdoor spaces
温尼贝戈参与项目

We are profoundly grateful to help the good people of Winnebago build br和s of great impact.

To learn more about DKY’s 服务s 和 get to know our dedicated team, please 皇冠体育官网.